Eat WellVeg PowerVeg Power is a UK campaign with a ten-year mission to turn around vegetable consumption, and we're joining them.

For the past two years we have supported Early Year settings and Primary Schools to get involved with the national campaign, Veg Power with the sole aim of getting more children, eating more veg. Children are the heroes in the battle against the veg, hence, the tagline Eat Them To Defeat Them.

Focusing on a Veg of the Week for six weeks, the 2021 campaign ran a series of prime time adverts and 10 second ads on the Veg of the Week for the six weeks. This is supported by supermarket promotions, school projects, social media and print media work, all with the aim of engaging kids by giving veg a different spin.

Locally, we've provided Veg Power hampers to nine schools. Local settings taking part are demonstrating their actions and contributing to the collective national movement of “defeating” the veg by posting on social media using @vegpoweruk #eathemtodefeatthem. We also attended the West Show, where over 200 vegetable kababs were made by young people. 

Read all about the impact of Veg Power 2021 here.

To find out about the campaign and to download resources to use in your settings click the website link below.