We support local Primary Schools to get involved in Eat Them To Defeat Them, a national campaign run by Veg Power. The aim: get children eating more veg.   

For six weeks during February and March, children are the heroes in the battle against vegetables taking over the world!

The campaign runs a series of prime-time TV adverts and moves away from traditional five-a-day messaging to a concept designed for children – one they find fun and engaging.  

We support schools by providing veg hampers throughout the campaign, and through supplying Veg Power resources such as stickers and take-home tracker charts so that the battle can continue at home.  

Schools use the veg to carry out a number of different activities including tasting sessions, cooking, sensory exploration, crafting and much more.  

Additionally, we’re collaborating with local community settings to further support and empower families to take part at home.  

To find out more about the campaign and to download resources to use in your settings click the website link below.

Visit website


Key Contact

Alex Kosmas Team - Community Nutritionist - Eat Well Lead